The Vig —

In 2006, The Vig set out to do one thing, create the ultimate neighborhood hangout. Today, 6 unique neighborhoods around The Valley have a Vig to call their own, each in their own funky, vibey, indoor/outdoor space. open daily for lunch, happy hour & dinner, plus weekend brunch.

DESIGN & BRANDING

MENU & COLLATERAL DESIGN

COPYWRITING

WEB

View site: thevig.us  →

Top view of a dining table with various dishes, including a burger, salad, charcuterie board, and a plate with dips, vegetables, and crackers. Two hands reach for food and drinks with citrus garnishes.
Text "THE V!G" in bold white letters on a black background.
Decorative text graphic with phrases: "LET'S," "GOOD FOOD," "GO TO," "GOOD VIBES," partially visible on a white background with gold accents.
Exterior of "The Vig" restaurant with white stucco wall and greenery, featuring narrow windows, metal details, and decorative lighting.
Top view of a variety of dishes, including tacos with guacamole, chips with dip, burgers with fries, and more on plates, arranged on a dark surface.
Abstract design with large white shapes and text, "VIG Peoria Spring 2023," on a dark background.
Plain white textured surface background
Illustration of a hand holding a hamburger with sparkles around it
Image of restaurant menus with sections for starters, entrees, sandwiches, soups, tacos, desserts, cocktails, wine, and beer options. A separate menu highlights happy hour bites and drinks. Featured items include enchiladas, mac & cheese, fish tacos, and signature cocktails.
Two women sitting at a restaurant table, one holding a taco, surrounded by plates of food, including tortilla chips. They are engaged in conversation and smiling.
Text reading "Genuine Hospitality, The Vig" on a light abstract background.
Illustration of a bottle pouring a black liquid into a glass, forming the words "It's not good to keep things bottled up."
Two people at a restaurant table, toasting with drinks, with plates of food and a wooden wall in the background.
Three plates of food: tortilla chips with dip, a seafood dish with grilled lemon, and a hummus platter with vegetables and toasted bread.